Afro-Highlife music star, Lagbaja has joined the exclusive
list of artistes signed on as brand ambassadors with Nigeria’s
telecomunications giant, Globacom.
Though no official statement from Globacom on its deal
with the Afro-Highlife musician, sources within the telecoms giant’s corporate
headquarters said Lagbaja has signed a mouthwatering deal in scores of millions
of naira bracket.
The masked musician performed his first major task as Glo
ambassador on Wednesday 20 March during the unveiling of the network’s new
strap line tagged “Unlimited”. This was followed same day with the release of a
Glo theme song, “Unlimited” in a rare collaboration between Lagbaja with pop
stars and fellow Glo ambassadors, P-Square.
The new song, an upbeat mixed-genre, was released as part of the
grand preparation for the 10th anniversary of Globacom on 29 August.
Mohamed Jameel, Globacom’s Group Chief Operating Officer, said
the new pay-off line marks a natural progression in the growth of the Glo brand
identity and represents the unparralleled commitment of the company to its
subscribers.
“With the new strap line “Unlimited”, there is indeed no limit
to what our stakeholders can achieve if they believe in themselves,” Jameel
said.
And the lyrics of the new song from P-Square and Lagbaja reflect
the message of Globacom’s new campaign.
As part of its strong push in Nigeria, Globacom is wise to
always align with popular names in music and movie industry. It has already
works with a number of such entities across board through special partnerships,
sponsorships, and ambassadorships, and these have brought a lot of attention to
the brand.
P.M.NEWS learnt Lagbaja will soon be
officially unveiled as ambassador. He will not only have his face splashed on
many Glo billboards across the country, but involved in many shows and
marketing campaigns geared towards the celebration of the telecomunication company’s
anniversary.
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