NEW YORK(AFP) – Facebook said
Thursday it now has more than a billion users, giving the world’s biggest
social network a major milestone despite a disastrous stock market
introduction. Co-founder
and chief executive Mark Zuckerberg made the announcement, saying the number is
“humbling.”
“This
morning, there are more than one billion people using Facebook actively each
month,” he said in a statement.
“If
you’re reading this: thank you for giving me and my little team the honor of
serving you. Helping a billion people connect is amazing, humbling and by far
the thing I am most proud of in my life.”
Interviewed
on the NBC Today show, he called the number a major achievement.
“To
be able to come into work every day and build things that help a billion people
stay connected with the people they care about every month, that’s just
unbelievable,” Zuckerberg said.
Facebook
said it reached one billion monthly active users on September 14 at 12:45 pm
Pacific time. That includes 600 million mobile users.
In
its last update in June, Facebook said it had 955 million users including 543
million using mobile devices.
The
California company launched a hotly anticipated public offering in May, but has
seen its share price tumble amid concerns that it may not be able to grow revenues
as users migrate to mobile devices.
Facebook
shares, which hit the market at $38 in May, rose 1.2 percent early Thursday to
$22.06, having fallen by more than half.
In
the NBC interview, Zuckerberg said the company was moving forward despite some
rough patches.
“Things
go in cycles. We’re obviously in a tough cycle now and that doesn’t help
morale, but at the same time, you know, people here are focused on the things
that they’re building,” he said.
“I
mean, you get to build things here that touch a billion people, which is just
not something that you can say at almost anywhere else, so I think that’s
really the thing that motivates people.”
Analysts
are divided on whether Facebook can leverage its massive user base for
advertising and other revenues and still remain loyal to Zuckerberg’s goal of
making it a service to connect the world.
Trip
Chowdhry at Global Equities Research remains bearish on Facebook, saying the
company has failed to come up with a credible expansion plan.
“OK,
one billion users, now what? How do you monetize them?” Chowdhry told AFP. “The
problems with Facebook remain the same.”
But
Lou Kerner of the Social Internet Fund says the market is underestimating
Facebook’s ability to drive revenues higher.
“While
Facebook continues to grow its user base, recently surpassing one billion
active members, the law of large numbers means that user growth is slowing,” he
said.
“However,
engagement per user continues to grow rapidly, and that’s the metric that will
increasingly drive revenue.”
Since
Facebook’s launch, users have produced over 1.13 trillion “likes,” some 140
billion friend connections and have uploaded 219 billion photos.
The
social network has also seen 17 billion location-tagged posts, including
check-ins, and 62.6 million songs which have been played 22 billion times.
The
median age of the user is around 22, according to Facebook.
According
to the independent website Social Bakers, the largest number of Facebook users
are in the United States, over 166 million, followed by Brazil (58 million),
India (55 million), Indonesia (47 million) and Mexico (38 million).
Zuckerberg,
in an interview with Bloomberg Businessweek released Thursday, said the company
was taking the new milestone in stride.
“We
don’t want to overly celebrate any particular milestone, so what we do is we
have hackathons,” he said.
“So
people will be thinking of ideas and working on prototypes and things that
we’ll need to do to help connect the next billion people, which I think is
pretty cool.”
The
growth figures have been clouded by concerns about dubious accounts. Facebook’s
own figures show as many as 83 million may come from dubious sources —
duplicate accounts, pages for pets and those designed to send spam.
Some
8.7 percent of the accounts may be dodgy, the company said in its quarterly
filing with the US Securities and Exchange Commission.
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